Whatever Happened to Cross-Media Publishing? --McIlroy

By 1999, we had toned down our focus on the topic, because we found that every session made the same point: we should be working cross-media, but the tools and the workflows aren't there yet.

And here we are in spring 2003. Where is cross-media today? Certainly newspapers and magazines easily repurpose articles from print to the Web. Many catalogs use the same text for print and online. But the majority of what we find in print today does not appear on the Web; and very little of what's on the Web today ever makes it to print. What went wrong?