Wheel Reveal Promo: Fold of the Week

By Trish Witkowski

This week’s big idea is all about the cover of a saddle-stitched brochure.

And it’s proof that the cover can provide much more than just protection and aesthetics.

What’s super-cool about #573:

I love how they made the front cover a pocket, rather than tucking a powerful tool into the back cover.
The creative cover treatment provokes interaction with the wheel insert, taking the dry subject of financial planning and making it engaging and totally relevant to the recipient.

How was the Wheel Reveal Promo produced?

Folding Style: Custom Pocket Cover
Client: Fidelity
Print Production: Cedar Graphics/Hiawatha, IA
Paper: Cover - 80 lb Uncoated Cover; Text - 70 lb Uncoated Text
Finishing: Brochure - Diecut, Fold, Saddle Stitch, Tape / Wheel - Die Cut, Eyelet Bind, Insert
Budget Rating: Moderate

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Trish Witkowski Author's page

Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).

An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.

Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.