Wilen Group — Adapting To the Times

Software Differentiator

The W3 software has been a real differentiator for Wilen Group, providing key statistical analysis for all who need to know within a given customer’s heirarchy. From projected in-home date, response rates and all other tale-of-the-tape information germane to a mailing campaign—or many campaigns—the real-time software “allows us to be more of a partner with customers,” Darrin Wilen explains.