Wilen Group — Adapting To the Times

“The transition was simple. It was either evolve or perish,” notes Darrin Wilen, son of the company’s founder and president of Wilen Group. “We were facing extinction. We specialized in the in-the-bill cable guide business, but then more clients were paying their bills through credit cards and not receiving a bill, or paying their bills online. In-the-bill messaging or marketing had matured, as well.”