Wilen Group — Adapting To the Times

“Naturally, clients were looking to send out messaging by direct mail,” Darrin Wilen says. “Plus, our clients have a lot more to say. So they were finding static space and needed to break out. Being able to use big pictures and effects was a natural extension for us. Because we vertically integrate, we’re able to provide one bundled price, which is a lot less than if customers go to a myriad of different agencies.