Where do E-services “Fit” in Printing?

We’re asking our partners to do nothing more than we do, which is to listen to the customer and listen to the market. The biggest mistake people make is to think they are smarter than their client. Digital presses, when they first came out, were an excellent example. After doing two or three test runs digitally and having postcards come back smudged beyond recognition, people were saying, this isn’t what I need.