Where do E-services “Fit” in Printing?

Those services mostly flopped because they didn’t solve a problem at the time. When we were going to technology for print procurement, that wasn’t the problem the clients were asking us to solve. They wanted an incredibly high number of low-dollar transactions automated, so that our relationships became more efficient. These people needed access to corporate collateral, access to promotional materials, and corporate wanted to control all of that. (The e-commerce services) were all focused on the print buying process, and none of our customers were saying that was broken at the time. They were saying, “How do you help us fix 80 percent of the problem, which is control and use of our printed materials?”