Where do E-services “Fit” in Printing?

We actually built a capture-spec system so somebody could go in and just request a price, and that system was used three times in five years. If I were a buyer of print, I thought, this would slow me down and not add any value to what I’m doing, and if I get it wrong, I take full responsibility. It’s no longer a collaborative process. Once a job has been auctioned, 20 to 30 percent of the time the specs change, and then the price changes. And you’ve created an adversarial relationship between you and me where every time you can get me, you’re going to get me.