Where do E-services “Fit” in Printing?

There are two kinds of transactions in complex organizations, the one-offs and then the repetitive consumption, the literature that’s in the warehouse, the counter cards, stationery and so on. Clients don’t want to issue purchase orders for all that repetitive stuff, they want to pay it like a phone bill. That leaves them free to focus on the more complex print jobs, which may not go through an online system. You don’t build an online system to handle one-offs.