Value of Retaining Clients —Sherburne

In terms of those customer behavior changes, marketers appear to be taking a conservative approach in their priorities and plans for 2010, with print high on the list of places to decrease spending. 
According to B2B Magazine's 2010 Outlook, published in November, 58 percent of marketers have cut their marketing budgets in response to the economic crisis, with spending on events and print being the biggest losers.