Value of Retaining Clients —Sherburne

A full 63 percent of respondents indicated spending was decreased in those areas, and 40 percent reported decreased spend on direct mail. Online, outdoor, radio and TV have not seen those types of cuts, with less than 20 percent of respondents reporting cuts in those areas.

Meanwhile, 73 percent of respondents plan to increase spending in online media. This is more than likely a shift of decreasing dollars rather than an increase in budget.