Value of Retaining Clients —Sherburne

And 54 percent of respondents report currently using social media as part of their marketing strategies. The majority of those using social media (60 percent) report using it to establish thought leadership.

So, where does this leave us? First, as an industry, we need to do a much better job of communicating the value of print in the new media mix to hang on to a reasonable share of the marketing budgets.