Value of Retaining Clients —Sherburne

So, clearly, this is one area we should be focusing on in terms of customer retention, and a great new topic of conversation for those sales and/or executive visits to important customers.

Second, we should be paying close attention to our customer retention rate, even to the point of diverting sales power from acquisition to retention, possibly even compensating sales reps more for growth within existing accounts than for bringing in a new account that may only give you one job.