Reference Tool: Why Print Is Truly Green

We have promoted recycling practically since its beginning. The Direct Marketing Association and the Magazine Publishers of America both lead "Recycle Please" campaigns, and the American Forest & Paper Association (AF&PA) promotes a number of others.

Among them are AF&PA's Paper Recycles effort, which awards outstanding school, business and community recycling programs; and Recyclemania, a higher education recycling competition that involved more than 500 schools from every state in 2009. The association has been working with the EPA and the Keep America Beautiful campaign since 2003.