Reference Tool: Why Print Is Truly Green

For us, recycling goes well beyond paper, too. Most parts of the tree are used as renewable energy if not to make paper. Manufacturers and printers recycle printing plates, ink and toner canisters, shrink wrap, cardboard, the cores of large paper rolls, even shipping pallets.

• We're green by design. Design plays a crucial role in determining print's environmental effects. Responsible designers incorporate life cycle considerations into every design choice, and use their creativity to capitalize on environmentally friendly options such as specifying elemental chlorine-free paper, low-VOC inks and recycled materials.