Reference Tool: Why Print Is Truly Green

"Our industry is a leader in recycling, sustainability and pollution control," says Ben Cooper, executive director of The Print Council. "In fact, we pioneered putting those concepts into widespread practice over the past three decades. Media buyers and marketers who believe that print is lagging as an environmentally friendly medium need to know that print is leading in this critical area. 'Why Print Is Green' documents the information, serving as an easy-to-use reference guide for print producers and print consumers."