Reference Tool: Why Print Is Truly Green

Many of her best materials arise organically, and so do ours. The chief ingredient in paper grows on trees (well, they are trees) and moreso every day, we're basing our inks and toners on fruits and vegetables.

Likewise, she doesn't so much discard as reuse, and so do we: Most of the material from trees that doesn't become paper becomes power, and we both generate and use more renewable power than just about everyone. And more of our products are recycled than just about anything.