Reference Tool: Why Print Is Truly Green

We take these steps not because they make us look good—though we hope they do—and not just because they make economic sense, although they clearly do. We take them because we know nothing exists apart from nature. Here are some of the best ways we show it:

• We consider the source. We're careful to ensure that the paper and printing products we use originated responsibly. For instance, we rely on forest certification programs such as the Forest Stewardship Council (FSC) and the Sustainable Forestry Initiative (SFI), which dominate in North America, and the Euro-centric Programme for the Endorsement of Forest Certifications.