Why Telling Businesspeople to “Embrace Change” is Meaningless

Go to an industry seminar, a trade show, or read a trendy business book, and you’ll undoubtedly hear something like “you have to embrace change to be successful.” How trite. How simple. How misguided. How lucrative, if you’re on the speaking circuit.

Its corollary is “change or die.” The advice does little to improve businesses or improve businesspeople. We will die whether we change or innovate or not. We’re sorry to break the news to you this way, but it was the only free newsletter we were sending you at the time.