Why Telling Businesspeople to “Embrace Change” is Meaningless

The advice is also myopic and not as generally applicable as it sounds. There are things that should never change. Strong financial controls. Good employee recruitment and relations. Emphasizing long-term and sustainable profitability. Performing your work well. Understanding your costs. Knowing your customer’s needs and goals. A reputation for being reliable and trustworthy. Change? Why would we want to change these things? What kind of change is it that we are supposed to be “embracing”?