Why Telling Businesspeople to “Embrace Change” is Meaningless

Many small and mid-size businesses were started by owners who had a particular vision for themselves and their businesses. Over the years, circumstances, market forces, and trends, affected the nature of that vision’s implementation, and the owners navigated them accordingly to their capabilities. Eventually, the business looks nothing like it did when it started. That’s good... that’s because it changed. For businesses to survive three or five or ten or twenty years, it had to be able to confront change. Telling a business person to “embrace change” is like telling them to “embrace breathing.”