Why Telling Businesspeople to “Embrace Change” is Meaningless

A problem arises when managers ignore the changes around them or are not sufficiently tuned into how those changes might affect them. The issue is not whether they embrace change. Not a single manager or owner whom I have ever met does not want their business to change, to be more successful, to be more efficient, or to satisfy its customers better. To want things to improve is to want things to change. Yet, sometimes managers have a deaf ear to the marketplace or even to their own business. This is not a problem with change. This is more a problem with the ability to detect change or the ability to create change.