Why Telling Businesspeople to “Embrace Change” is Meaningless

We should not misdiagnose a lack of desire for change as an inability to embrace change. Desire for change always needs to be accompanied by capital and knowledge. Managers and owners are faced by so many options that it is usually hard for them to choose, and that is always complicated by other considerations of people, customers, timing, and other resources. Some business owners may seem to lack the desire for change, but what they really have is an inability to know what changes to implement, why they should be implemented, and may not be able to gather the needed resources and people. Some of these owners know that the cards for change are stacked against them, and for that reason decide to hold on to their business as long as they can until things turn in their favor, knowing full well that such circumstance may not happen.