Wide-format Color Printers--Riding the (Tidal) Wave of Profits

What does an artist, advertiser, attorney, author, architectural engineer, fashion designer, grocer, manufacturer, photographer, promoter and retailer have in common? They produce top-quality products using the same "medium"—wide-format printing (WFP).

Which makes all of these professionals (and countless others) potential print customers. Commercial and quick printers, copy shops and service bureaus are turning to wide-format printing for low-volume, high-profit business—and they're doing it in record numbers.