Wide-format Color Printers--Riding the (Tidal) Wave of Profits

As applications expand, wide-format is taking the country by storm. And printers that haven't invested in the technology may be left out in the rain, says MT&G's Stockman: "Wide-format is definitely a technology that if the competition has it, you need it, too. We didn't want to miss the boat."

Word is getting around about WFP, and that word is becoming the printer's best friend (via repeat customers). It's also a printer's best sales and marketing tool (via new customers). Wide-format's ability to produce high-quality products at a relatively inexpensive price is a testimonial in itself. "Wide-format is selling itself," says Dietsch. "It's blowing the customers away."