Wide-Format Digital Printing: A New Game Plan Pays Off

The lithographic market is super competitive. Commoditization has almost eliminated customer loyalty. The print quality bar is set higher than ever and margins are beyond tight. It used to be about price, quality and speed. But now it's all about price, price, price. If you are determined to follow the traditional lithographic business model, you should get hazardous duty pay because it will be ugly in the trenches.