Wide-Format Digital Printing: A New Game Plan Pays Off

Sales Team Pep Talk

Ironically, managing the technology is the easy part. What can be difficult is getting the sales staff on board with a new way of defining success for your company. When screen printers went through the process of adopting digital imaging, getting "buy-in" from the sales staff was one of the primary challenges. Understandably, salespeople were hesitant to offer established customers digital-based products and services. They weren't comfortable selling their customers digital solutions instead of traditional solutions because they had limited experience and knowledge of this new system.