Wide-Format Digital Printing: A New Game Plan Pays Off

Additionally, salespeople expected lower commissions and, with the added need to educate customers, the sale would require additional effort. Initially, many printers thought the best option was to add new sales staff specific for digital. This approach, however, didn't work well. In time, it became apparent that providing a wider range of products and services led to more work on all levels. Small jobs led to big jobs and big jobs led to a series of small jobs.