Wide-Format Digital Printing: A New Game Plan Pays Off

Companies new to digital imaging that are adding wide-format before digital document printing will have an easy time managing the technology. Their challenge will be refocusing the organization's business model, and the sales staff is usually the hardest group to convert. When introduced to digital imaging, salespeople see small jobs equating to small commissions. But, in reality, expanded support of the customers' printing needs results in increased use of all available technologies. And, like it or not, customers are benefiting from short-run, customized, well-managed solutions. They aren't going back to big inventories of print materials.