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New markets are continually being developed and new uses for the technology are being discovered. Being early to the right markets can generate new business and the margins are better when emerging technologies are needed.
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As with any new endeavor, it's better to start slowly by employing the technology required to do some work in-house and outsource the balance, at least for a while. An in-house effort is needed to truly make the commitment to changing your business model. By combining your in-house efforts with outsourcing you continue to learn and fine-tune your market development strategy. You can add additional technology as it fits your business model.
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Michael Robertson
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