Wide-format Output--The Bigger Picture

No longer a small niche consideration, large-format printing is elevating POP and outdoor graphics display markets to new heights, allowing commercial printers to break through new profit ceilings.

BY MARIE RANOIA ALONSO

The bigger, the better. Wider is better. Big is beautiful. If for nothing else, wide-format printing is an attention grabber. And why not? How can any other form of print convey sheer opulence, tender sensitivity, true magnitude and obvious grandeur with the same, well, monumental proportions as do the wide-format wonders driving new trends in outdoor display graphics, point-of-purchase designs and an array of larger-than-life banners, posters and signage?