Wide-format Output--The Bigger Picture

"Commercial printers do not want to wait forever to get a decent wide-format print. They need output in large quantities, but with high quality and at top speeds. The shop wants to be able to deliver enough wide-format jobs to pay off the printer ASAP," he says.

Perhaps it might prove a prudent business move to calculate profit horizons not solely by the standard scope of general commercial printing, but also by the larger-than-life possibilities of the burgeoning wide-format environment. To that end, Printing Impressions offers this look at recent equipment upgrades, new product launches and timely tidbits from the technological forces fueling the rise of wide format within certain segments of the commercial printing sector, notably quick print shops, in-house prepress operations and select segments of the in-plant printing environment.