Wide-format Output--The Bigger Picture

But this popularity has brought increased competition, which is especially fierce in the low end of the market. Here, the proliferation of low-cost thermal ink-jets has caused large format to move from a specialty to a commodity service. As a result, print-for-pay shops are now facing smaller profit margins. In order to sustain profitability and continue to grow their businesses, print providers must seek ways to differentiate themselves while meeting the increasing large-format demands of customers. This is where 'high production' printing comes in.