Wide-format Output--The Bigger Picture

PI: What is the high production large-format market? What are its demands?

Lathan: Xerox defines the high production large-format segment as print providers that produce roughly 5,000 or more square feet per month, or 25 prints per day. Many of our customers are succeeding in this environment because it has significantly fewer participants, increasing demand and significant room for growth. But the bottom line is that the high production segment presents an opportunity to differentiate and start seizing opportunities with higher profitability.