Wide-format Output--The Bigger Picture

Lathan: Absolutely. The future of large-format printing is likely to see continued competition and price erosion in the low end of the market. This will make growth areas, such as the high production segment, all the more important. High production printing is for print providers who want to differentiate themselves from the competition by taking their business to the next level. Although it requires a bigger commitment than the low end, the rewards can be lucrative.