Wide-format Output--The Bigger Picture

PI: What advice do you have for commercial printers looking to pursue the high production large-format market?

Lathan: Foremost, the high production large-format market offers much opportunity. To seize this market, commercial printers should seek vendors with long-term commitments, staying power and the ability to support their offerings. Because fierce competition among vendors has and will continue to result in fallout, merger and acquisition, it's critical that print providers research their options carefully before selecting a vendor with which to partner.