Wide-format Output--The Bigger Picture

Is bigger really more beautiful? Is wider better? One thing is clear: Bigger can be bountiful for the commercial printing operation looking to bring more specialized printing in-house—if the right wide-format technologies are implemented, marketed and executed effectively.

As with all digital printing technologies, the initial investment strategy must rest with the marketing intentions attached to any given leap of faith. In the case of wide-format printing, for instance, is the goal to produce fleet graphics or billboards, banners or posters?