Wide-Format Printing — Sizing Up a New Market

“It’s not just a matter of getting the equipment, however,” Murad continues. “You need space—maybe 1,000 square feet or more of flat work area—and human expertise. A good prepress department can handle the imaging part, but you need people who know how to mount and laminate graphics. You may also need to do some experimenting with different substrates in order to provide clients with quality products.”