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Mark Smith
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In addition, production and salespeople have to learn new lingo, the company president observes. “They need an understanding of outdoor graphics versus indoor, floor graphics, back-lit display, panels, trade show booths, vehicle wraps, etc. They also have to learn about issues such as solvent- versus dye-based inks, longevity and fading,” he explains.
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- Companies:
- Canon U.S.A.
- Epson America
- Heidelberg
- People:
- Mounir Murad
- Sanjay Sakhuja
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Mark Smith
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