Wide-Format Printing — Sizing Up a New Market

In the late ‘90s, DPI shifted its large-format output capabilities to photographic-based technology. It replaced the ColorSpan machine with a 50˝ Durst Lambda photo laser imager, and added an Océ LightJet 500XL printer a couple years later to produce work up to 72˝ wide.

Around that same time, DPI also installed a new six-color, 51˝ Mitsubishi sheetfed press. “We were finding a lot of people needed a medium, rather than super-wide, format,” Sakhuja notes. “We couldn’t fit the work on a 40˝ press, but digital systems were too expensive for some quantities customers needed. Our shop is designed to cater to an in-store marketing clientele.”