Wide-Format Printing — Sizing Up a New Market

Whether the service be standard- or large-format printing, offset or digital, the company typically is calling on and working with the same customers. That means the same staff sells its full spectrum of services.

Sakhuja believes a variety of factors likely account for the relatively small number of commercial printers offering digital wide-format services. He suggests the issue could be something as basic as printers waiting for customers to bring jobs in, rather than proactively exploring market opportunities.