Wide-Format Printing — Sizing Up a New Market

The photographic-based market segment that DPI decided to go after is a bit of a special case, the company exec asserts. “It requires a completely different skill set than offset printing,” he explains. “There’s almost no process overlap, even though you might start out working from the same file.”

As the industry has matured, competition has become an ever-stronger deterrent to market entry, Sakhuja observes. “Offering the capability doesn’t open doors like it did when the technology was new. Clients already have sources for everything, and the existing service providers are now fighting for market share,” he says.