Wide-Format Printing — Sizing Up a New Market

Sign of the Times

“Within the last year, we decided to also get into the real estate sign business,” the company exec reveals. “We now have a 95 percent market share of the business in Lincoln for real estate-type signs.”

Two realty companies handle more than 80 percent of the listings, and both use Lion Art exclusively to digitally produce personalized “For Sale” signs. “We give agents the option of personalizing their signs, not just with a name, but also a picture in four-color. That service has gone over extremely well,” Stewart says.