Wide-Format Printing — Sizing Up a New Market

One sales staff sells all of Nebraska Printing Center’s services. When it comes to large-format work, the salespeople have to think creatively to identify opportunities for graphics, while also having some understanding of what is possible from a production standpoint.

“We do presentations on new applications in our sales meetings,” he divulges. “We also have a showroom to demonstrate applications, including half of a van used to display vehicle graphics.”