Wide-Format Printing — Sizing Up a New Market

Stewart believes there is an opportunity for commercial printers to capture the significant large-format business that currently goes to little sign shops.

“I think it would still be a fairly easy market entrée today for a commercial printer,” the industry exec continues. “A printer would need a competent design person or two and a production person who is reasonably meticulous, with an eye for art and willing to learn the technology. With about a $100,000 investment, the printer could be in business by installing an inexpensive solvent-based printer and a decent laminator.”