Wide-Format Printing — Sizing Up a New Market

Some answers may be found in the insights of commercial printers that have successfully integrated digital large-format services.

Imaging Zone, in Springfield, VA, has a history of diversifying its service offerings. Mounir Murad founded the company as a PostScript-based prepress service bureau in 1987. When that market went into decline in the mid-1990s, Murad transformed the company into a full-service imaging center offering offset and digital printing, as well as large-format production services. It also expanded into CD duplication and replication.