Wide-Format Printing — Sizing Up a New Market

Most of Imaging Zone’s large-format work comes from its existing offset and (standard-format) digital printing clients. Therefore, the company relies on the same staff to sell all of its services. “Salespeople have to be up to the challenge and willing to learn, though,” he adds.

Murad believes commercial printers that already offer short-run and on-demand printing are better positioned to capitalize on this opportunity. They still must be willing to commit to the market in order to succeed, he adds.