Wide-Format Printing — Sizing Up a New Market

Sticking a toe in the market by trying to use the same device for proofing and display graphics production isn’t practical, Murad points out. “A proofer in a busy prepress department is already in use most of the time. The last thing you want to do is put your main bread-and-butter work in jeopardy. Besides, you need to use different devices, inks and substrates for different products,” he explains.