Wide-format Printing Widens the Market

At press time, 14 Signs Now franchise locations owned Xerox wide-format systems. Of those 14 sites, 11 are "hubs," and three are "spokes." Hubs operate Xerox 8954 and Vivagrafx systems, while spokes only use the Vivagrafx machines.

As the name implies, Signs Now outputs signage on its Xerox machines. However, the company defines signage broadly. Specifically, the company prints anything that delivers a message with graphics and text. This includes everything from bus wraps, to indoor and outdoor signs, to banners for trade shows.