Wide-format Printing Widens the Market

Nowadays, when most clients think, they think color. People like to see color. Unfortunately, putting up color signs outdoors can cause problems. The sun's harsh rays can fade an unprotected printed piece quickly.

Before, screen printing was one of the only alternatives for creating outdoor signage, but the process wasn't cost-effective for short runs, according to Baragar. If you wanted a run under 500, you could go with cut vinyl, but you were limited to spot colors.